The Spirit of Giving is Here
As you and your nonprofit team are well aware, the spirit of giving overflows during the holidays, as people look for more ways to support and strengthen their communities. As this time of year comes through again, we want to offer the following tips to help you prepare.
Review your donor history.
You’ve communicated with donors throughout the year, but now it’s time to discover how each donor is supporting your mission and understand each donor’s history. See if your donors attended this year’s events and if they raised or lowered their annual giving as a way of analyzing if your efforts generate more interactions for your organization.
Segment your donor lists.
Ensure every donor is given the attention needed to reach your ideal engagement to help your donors feel like you care and that you are listening. It will take work, but the results will be more than worth it.
Remember donors are your advocates.
Donors are more than just another gift strengthening your organization’s bank account and efforts; they are your advocates, and they are crucial to helping you accomplish your long-term goals.
Keep your website updated.
Check your website in detail to ensure an easy and fluid user experience. Ensure your call to actions and buttons are visible and responsive. Make sure your server won’t slow down with the number of visitors on your website you are expecting.
Of course, there are plenty of other steps you will need to take this holiday season to ensure the success of your organization’s goals and the proper care and attention to your donors. But when you remember the reason you are asking donors to give and you show ample appreciation to them, your organization will feel the true spirit of giving this year!
Contact us for more information or to assist your organization with strategy and communications needs.