Strengthen Your Nonprofit’s Online Efforts
As a nonprofit organization entering a new year, you want to start off strong, reaching all of your potential and current donors, volunteers and other supporters any way you can. But how do you know if your efforts are being put to the right platforms online? Are there some areas of your marketing and social media strategy where you should close in on, and others you should close off? When trying to decipher how you can best strengthen your marketing efforts in 2018, take these tips into account:
Take advantage of your photo opps.
Platforms like Instagram and Snapchat are good for highly visual content to spark interest in the millennial generation. In fact, 60 percent of U.S. Snapchat users are under 24 years old (Forbes). On these platforms and on Facebook, you can also share videos and help your followers grasp a behind-the-scenes feel of your organization.
Don’t force good visuals.
On the other hand, if your organization doesn’t participate in events and you don’t have great photo opportunities often, don’t sweat it. Instead, utilize social media platforms like Twitter or LinkedIn, where content is king, and a simple graphic or stock image just to catch your audience’s eye will suffice.
Alter post frequency based on the platform.
For some organizations, you may want to post multiple times a day on Twitter, and only once a week on LinkedIn, depending on your audience and your message. Don’t be afraid to change up your post frequency based on the individual platform, and be sure to strategize for each. For instance, Forbes shared that those aged 25-54 make up the biggest market on Facebook, while only 9 percent are aged 18-24. If you’re marketing to the younger crowd on Facebook, you can post less frequently and instead focus your efforts on boosting posts targeting millennials.
No matter where you post, take the time to plan your posts.
Two of the main reasons organizations let strategizing their content marketing slip through the cracks is due to a lack of personnel able to create the content and a lack of time. But studies have shown that coming up with a clear strategy of what to post, when to post and where to post content is much more effective for organizations than simply writing on a whim. Plan to make content strategy a priority no matter what platforms you decide to use.
Wishing you had the time to make your nonprofit organization shine online? Our team at Raising Help strives to help do-gooders do more good by assisting with marketing strategy, development and engagement. We can support your online communications via emails, social media, press releases and more.
Contact us to strengthen the online efforts of your nonprofit organization in 2018.