You have an idea for your nonprofit, and you’re ready to start making an impact in your community…but wait one second. There’s just one more major step you need to take into account before your done: create a strategic plan. In doing so, you will be sharing with potential employees, donors and volunteers what your organization is about and why you exist.
In your plan, you need the following (NOLO):
A Mission Statement
Why did your nonprofit idea come to fruition? Clearly state the reasons you exist in order to get people on board with and supporting your organization.
An Outline of Goals, Objectives and Activities
Getting more specific than the mission, now’s the time to detail the goals your nonprofit has in order to succeed in its overall mission. Objectives are getting more specific than goals, stating in exactly what ways you can achieve your goals. Even more specific, you can detail activities that highlight each individual goal.
Mission: To end homelessness.
Goal: Reduce the rate of homelessness in our city by 10 percent by the year 2030 by raising awareness on the matter.
Objective: Interview 50 people a week to analyze their knowledge of homelessness.
Activity: On April 5, host an event in the city to raise awareness based on the least commonly known facts from the interview.
An Assessment of Current Resources
This means listing out your finances, staff, volunteers, expertise, skills, etc. that your nonprofit is using and has available. Doing so helps you understand what you currently have and any gaps you will need to fill.
A Strategic Analysis
And lastly, it is time to analyze those resources to see how you can properly and effectively use them to achieve your mission and goals. The most common way to do this is through a SWOT Analysis, looking into your strengths, weaknesses, opportunities and threats. Strengths and weaknesses are pertaining to the company’s current standing and situation, whereas the latter two are pertaining to possible outcomes and scenarios for your company, both positive and negative.
Now that you know the main elements of writing a plan, make it strategic by referring to it often, assessing and updating the plan as you see fit.
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